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Alibaba Group - AliExpress-Integrated Marketing Expert-Middle East Region
阿里巴巴集团
📍
Hangzhou, China
Location
Hangzhou
Posted
June 25, 2026
Commute
Local Area
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Job Description
1.洞察中东(尤其沙特、以色列)用户需求,结合AliExpress平台上各行业供给特色,与行业运营团队深度合作,策划与执行行业营销活动,服务与推动行业在商家商品运营上的年度目标,帮助AliExpress各行业在中东市场打出更优质的服务及更强的用户心智
2.策划平台营销活动,包括双十一、黑五、夏季/冬季清仓季等促销,以及结合节庆及热点事件,驱动物流、支付、流量、货品等各协作团队一起打造具有消费者记忆点和销售爆发力的营销事件
3.负责&策划中国出海品牌进入中东市场,平台上现有上百个品牌重点投入中东市场,负责品牌/商家的卖点挖掘、故事包装、推广渠道合作、长期销量增长&成长扶持
1. The role entails understanding the needs of Middle Eastern customers and devising and implementing marketing campaigns that leverage the unique characteristics of various industries on the AliExpress platform, with the aim of helping AliExpress establish superior services and greater brand recognition in the Middle Eastern market.
2. The role involves planning and executing promotional campaigns on the platform, such as the Singles' Day, Black Friday, and Summer/Winter Clearance, as well as leveraging festivals and trending events (such as Christmas, Mother's Day, Music Festivals) to drive collaboration among logistics, payment, traffic, and product teams to create memorable mar...
2.策划平台营销活动,包括双十一、黑五、夏季/冬季清仓季等促销,以及结合节庆及热点事件,驱动物流、支付、流量、货品等各协作团队一起打造具有消费者记忆点和销售爆发力的营销事件
3.负责&策划中国出海品牌进入中东市场,平台上现有上百个品牌重点投入中东市场,负责品牌/商家的卖点挖掘、故事包装、推广渠道合作、长期销量增长&成长扶持
1. The role entails understanding the needs of Middle Eastern customers and devising and implementing marketing campaigns that leverage the unique characteristics of various industries on the AliExpress platform, with the aim of helping AliExpress establish superior services and greater brand recognition in the Middle Eastern market.
2. The role involves planning and executing promotional campaigns on the platform, such as the Singles' Day, Black Friday, and Summer/Winter Clearance, as well as leveraging festivals and trending events (such as Christmas, Mother's Day, Music Festivals) to drive collaboration among logistics, payment, traffic, and product teams to create memorable mar...