Aleph has appointed Arshan Saha as its new Regional Managing Director for Asia Pacific, tasking him with leading the company’s regional strategy and operations from Singapore.

Saha joins Aleph from WPP Media, where he most recently served as Chief Executive Officer of Singapore and Malaysia, as well as Media Management and Delivery in APMEA. In that role, he worked across addressable media, influencer and commerce activities, according to the company.

In his new position, Saha will report to Ignacio Vidaguren, Aleph’s Chief Operating Officer and Partner. Aleph said Saha will focus on expanding its presence in APAC, strengthening platform partnerships, and increasing value for advertisers and partners across the region’s markets.

“I am very happy to welcome Arshan to Aleph! He brings 17 years of experience in the advertising industry, launching and scaling data-driven businesses across Asia Pacific’s most complex and competitive markets — China, India, Australia,...