Responsibilities:
· Product Marketing Strategy: Develop and execute the product marketing strategy for the AI Advisory services, refining the AI narrative, messaging, and market positioning through go-to-market and experiential campaigns that align with business objectives and enhance brand awareness.
· Product Launch Leadership: Lead end-to-end product pre-launch and launch planning, including strategy, timelines, messaging, and execution. Partner with cross-functional teams to prioritize milestones and ensure alignment across stakeholders.
· Positioning & Messaging: Create clear, compelling positioning and messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that demonstrate how AI Advisory drives value stream innovation for clients.
· Integrated Marketing Campaigns: Plan, execute, and optimize integrated marketing campaigns across digital, events, email, and other channels to drive demand generation, accelerate pipeline, and increase produc...