Context/Scope:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Guinness, Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Malta Guinness and Alvaro.

Africa represents Diageo’s largest group of emerging markets in terms of net sales and employs over 5,300 people (one in four of Diageo’s total workforce worldwide) in its businesses in Africa and many more indirectly through the production, distribution and promotion of its brands. Today, while Guinness remains at the heart of our business, being brewed in over 20 countries and exported to many others, our range of brands and geographic reach has expanded and our supply presence has grown to support it.

Guinness Ghana Breweries Plc (GGBPLC) is the leading total beverage business in Ghana and the only one listed on the Ghana Stock Exchange (GSE), holding circa 60% market value share of th...