The Advertising Specialist is responsible for driving the company’s global paid media strategy across major digital advertising platforms. This role plays a critical part in accelerating customer acquisition, improving conversion efficiency, and maximizing return on investment (ROI) through data‑driven advertising execution. The specialist will plan, launch, optimize, and analyze multi‑channel advertising campaigns, working closely with creative, content, and product teams to ensure consistent, high‑performing marketing initiatives.

• Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
• Oversee day‑to‑day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance mo...