Mô tả công việc: Job description
Purpose
Take ownership of planning, launching, managing, and continuously improving digital ad campaignsfocusing on social media and web platformsto drive performance and achieve maximum impact.
Ad Planning
- Propose advertising strategies that align with client goals and business objectives
- Identify suitable platforms for deployment (e.g., TikTok, Facebook, Instagram, Google)
- Define success metrics such as CVR, CPA, ROAS, CTR, Engagement Rate, and Video View Rate
- Set up audience targeting parameters and segment users effectively
Campaign Setup Execution
- Build and configure campaigns, ad groups, and creative assets
- Apply the most effective delivery strategies per platform (e.g., CBO, A/B testing)
- Distribute and manage advertising budgets efficiently
Optimization Reporting
- Monitor real-time campaign data and key performance indicators
- Prepare regular reports on campaign p...