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Your Employer: More demand for this product due to Corona

This Tech organization has its origins in  Silicon Valley . The founders saw that an enormous amount of data was generated within the Hospitality of which nothing was used. Especially in the larger chains between different departments and branches.  Where a central point where everything can come together would be very interesting, to use this data to generate more turnover.

Data from registrations, newsletters, customer data, requests, reviews, marketing campaigns, etc.  So use internal / own data sources...