Lead the Ford account as an Account Director with VML on a 14-month contract. This role focuses on digital marketing strategies and cross-functional team collaboration to create impactful web initiatives.
VML, part of WPP, seeks a skilled Account Director who excels in leading digital marketing projects. With a focus on enterprise websites, you will manage cross-functional teams and liaise with clients to align marketing strategies with business goals. You will anticipate gaps and opportunities while contributing to the creative process for Ford.
Key Responsibilities:
• Manage cross-functional teams focused on digital content
• Deliver strategic project proposals and creative briefs
• Facilitate effective client and agency communication
• Lead client meetings and cross-tier initiatives
• Develop and report on a yearly site roadmap
Requirements:
• 3-5 years of agency experience in website content management
• Proficiency in SEO, web analytics, and accessibi...