Location: Hybrid (working from Dubai office)

WePlay, part of the rEvolution family, is a global sports marketing agency built to drive measurable business growth. We sit at the intersection of creativity, culture and performance, helping brands and rights holders turn audience attention into commercial impact. We partner with some of the most ambitious organisations in sport to shape how they show up, how they connect with fans, and how they convert that engagement into revenue. Our work spans brand and campaign development, content and production, and performance‑led media, all connected through a single, outcome focused approach. Operating globally with teams embedded in key markets across Europe, the US, the Middle East and Asia, we combine local cultural understanding with global scale. Our partners include Emirates, adidas, Paris Saint‑Germain, UFC, IRONMAN, AC Milan, Major League Cricket and SailGP.

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