Role Overview

The Performance Marketer will take ownership of planning, executing, and optimizing paid advertising campaigns—primarily across Meta (Facebook & Instagram) and Google Ads. Experience in the promotional products industry is a major bonus, as understanding buying cycles, product customization, and niche audience targeting will help supercharge results. This is a role for someone who loves data, testing, and performance-driven growth.

Key Responsibilities

• Plan, build, and optimize Meta Ads and Google Ads campaigns focused on lead generation and conversions (Search, Display, and remarketing).
• Develop and maintain keyword strategies, bidding approaches, and audience targeting across Google Ads.
• Craft high-performing ad creatives, copy, and targeting strategies tailored to each platform.
• Analyze campaign performance and deliver insights to improve ROAS, CPA, and lead quality.
• Monitor daily budgets, ...