Join TD as the Associate Vice President of 1:1 Marketing, based in Toronto. This pivotal role combines strategy, leadership, and enablement for targeted marketing effectiveness.
You will collaborate closely with portfolio marketers and analytics teams to elevate 1:1 marketing across channels. Leveraging 15+ years of experience, your leadership will guide team development while implementing standards that ensure tactical excellence and improved client outcomes.
Key Responsibilities:
• Evolve the vision for the 1:1 marketing practice
• Coach and enable a talented community of marketing experts
• Manage end-to-end marketing execution with strong governance
• Develop measurement standards for continuous optimization
• Transform marketing operations for enhanced speed and efficiency
Requirements:
• Extensive experience in direct marketing for complex organizations
• Leadership background in marketing transformation and execution
• Mastery of marketing analyt...