Job Scope & Responsibilities:

1. OEM Partnership Management

• Develop and manage strategic partnerships with OEMs (e.g., Xiaomi, OPPO, Vivo, Samsung, etc.) to acquire and retain mobile traffic.
• Negotiate and implement pre-installation, widget placement, and native placement agreements to drive app visibility and downloads.
• Monitor OEM performance metrics and optimize placements based on data insights.

2. Traffic Acquisition & User Growth

• Design and execute growth strategies leveraging OEM channels to increase user base and engagement.
• Coordinate with product and marketing teams to create tailored growth campaigns for specific OEM devices or regions.
• Drive activation, retention, and re-engagement metrics through OEM-related growth initiatives.

3. Data Analysis & Optimization

• Use analytics tools to track OEM traffic performance and user funnel metrics.